Put growth and commerce back into the hands of the communities that generate it.
Too much of what neighbors spend online flows through platforms that were never built with small towns in mind, taking value out instead of keeping it local. yokal is the other way around: paid for by the town, free for its businesses, and built so the money stays in town.
The founders
Aiden has spent more than a decade in finance, from helping clients plan for the future and running their trades to analyzing portfolio performance at one of the world’s largest banks. As a CFP® professional, he believes the math should always be on the table, and that a deal only works when it’s a win for everyone involved: the town, its businesses, and the people who shop there.
Justin has been running a small business since 2015, when he co-founded Wright Labs, a genomics lab in Huntingdon, Pennsylvania. For more than a decade he’s turned messy data into clear answers for researchers at over 50 institutions, all from a town of about 7,000 people. He builds yokal for the kind of owner he already is.
Dylan has built his career on getting the word out. He started in digital marketing, spent nearly four years at Morgan Stanley working with clients on everything from digital tools to retirement, and now works in client marketing at a global asset manager. He knows the best marketing is something people want to tell their neighbors about.
yokal isn’t a tool dropped into a town. It’s designed with local governments and the businesses they support in mind.
We partner with local governments directly, so the platform serves the community, not a commission on every sale.
Local shops, restaurants, and services get the tools to compete online, free.
We never sell your community’s data, and towns never see a single business’s numbers.
Want yokal in your town?
We’d love to hear from town staff, business owners, and residents who want their town on yokal.