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Pricing

Free on Main Street. One license for the town.

Businesses and residents never pay yokal. Towns pay one annual license, so nobody takes a cut of a single sale.

Shoppers
Free
Always
Every local business in one app
No service fee from yokal
Deals, favorites, order tracking
Businesses
$0
0% commission, no monthly fee
Storefront, order board, promotions
Sales reports and CSV export
AI sales advisor, with a free monthly allowance
Staff logins
Stripe’s standard card processing fee applies, paid to Stripe, as with any card reader.
Towns
Now in pilot
Annual license
From $5,000 a year, sized to your town. How it’s calculated
Your town’s marketplace in the app
Town portal, reports, and exports
Business verification, done by yokal
Help bringing local businesses on board
Pilot towns: 50% off the first year
Get a quote
The town license

How it’s calculated

One annual price, built from your town’s size and its local business community. Every input comes from public Census data, so you can check our math.

Base platform fee
$3,000
Your marketplace, the town portal, setup, and support.
Per resident
25¢
For each resident, from the latest Census count.
Per local business
$20
For each local shop, restaurant, and service business, from Census business counts.
Income adjustment
0.85–1.25
Median household income compared with $80,000, so the price follows what a community can afford.
Never under $5,000 or over $60,000 a yearRounded to the nearest $500Pilot towns: 50% off the first year
Example
A town of 16,000 residents with 150 local businesses and an $88,000 median household income
Base platform fee$3,000
16,000 residents × 25¢$4,000
150 local businesses × $20$3,000
Income adjustment ($88,000 ÷ $80,000)× 1.10
Annual license$11,000
Pilot year, 50% off$5,500
69¢
per resident, per year
$55,000
in yokal orders a year and the license pays for itself: that’s when the commission local businesses keep, at a 20% app rate, matches the fee.
Try the commission calculator

Every quote shows each line of the math. If your quote is above your state’s public-bidding threshold, we’ll tell you up front.

Pricing questions

Does yokal take a cut of sales?

No. Businesses keep 100% of every sale. Payments go straight to each business’s own Stripe account.

Who pays the card processing fee?

The business pays Stripe’s standard fee directly, the same as with any card reader. yokal adds nothing on top.

What does a pilot cost?

Pilot towns get 50% off their first year. The license is calculated the same way, then halved. Ask us about the next round.

Will we need to put this out to bid?

Each state sets its own threshold for public bidding. Your quote says whether it’s above or below yours, so there are no surprises.

Where do the numbers come from?

Population and median household income come from the U.S. Census Bureau. Local business counts come from the Census’s County Business Patterns, counting retail, food and drink, arts, and service businesses in your town’s ZIP codes.